Microsoft surprised the technology market after the new Surface Book sold out during pre-orders, even before arriving in stores. The hybrid laptop quickly became one of the company’s most wanted products and created huge excitement among tech fans around the world.
The Surface Book was introduced as Microsoft’s first premium laptop designed entirely by the company. Before that, the Surface lineup was mainly known for tablets, but this device showed Microsoft wanted to compete directly with major notebook brands.

A Different Kind of Laptop
The Surface Book attracted attention because of its modern design and powerful features. The device could work both as a traditional laptop and as a tablet thanks to its detachable screen.
Some of the main highlights included:
- 13.5-inch high-resolution display
- Intel Core i5 and i7 processors
- Dedicated graphics options
- Digital pen support for drawing and notes
- Long battery life
Microsoft also claimed the Surface Book could outperform some MacBook Pro models available at that time, making the device even more attractive for professionals and students.
Pre Orders Disappeared Fast
Shortly after pre-orders opened, many versions of the Surface Book became unavailable online. The most powerful models sold out very quickly, showing that consumer demand was much stronger than expected.
The fast sellout created a lot of discussion in the tech industry. Some analysts believed Microsoft did not expect such a massive response during the first days of sales.
Microsoft Entered the Premium Market

The launch of the Surface Book marked an important moment for Microsoft. The company showed it was serious about building premium hardware products capable of competing with Apple and other major manufacturers.
The device was also an important showcase for Windows 10, helping Microsoft promote its newest operating system with high-end hardware.
A Launch That Became Historic
Years later, the Surface Book is still remembered as one of Microsoft’s boldest technology launches. The strong pre-order sales proved that people were interested in premium hybrid devices with powerful performance and flexible design.
For many technology fans, this was the moment Microsoft evolved from being mainly a software company into a serious premium hardware brand.

